About Us
About Happy Line

Children have
a full time job!

Can you guess what is their everyday job?


“For children there is no division between playing & learning; between the things he or she does ‘just for fun’ and the things that are ‘educational.’ Children learns while living and any part of living that is enjoyable is also play.” ~ Penelope Leach

Play Happy, Stay Happy!

Our story

Family business established in 2006, Happy Line is a toy manufacturer with headquarters in Hong Kong. It benefits from over 45 years of retail and trading experience, in the toy industry of both of its founders, making Happy Line a trusted and reliable business partner.

Happy Line brands include dolls, plushies, darts and water blasters, action figures, vehicles, preschool toys… and are exported to 40 countries across Europe, North and Latin America, Middle East and Asia Pacific.

We design and develop our own brands and also offer OEM-ODM services to major retailers.


At Happy Line, we have at heart to make children happy through play!

If you have it in you as much as we do, if your creativity has no limit, if you are social media savvy… we are always looking for new talents, don’t be shy and contact us to see if we have any openings!