In a world where everything comes to life, sweeten your life! Immerse yourself in the Happy Line Sweet Emporium world with surprising ice-cream animals! In this world of imagination, adventure in a world of fun and color!

Join the adventure with the Alien-Gen Blasters:

The Aliens will be your combat ally that will be with you everywhere. Discover each of the aliens included in this exciting blaster design.

Create the best indoor and outdoor battles with your darts, allowing you to hit all your enemies at long distances with easy reloading and have a great time! Create your strategy and play for hours with your friends and family.

Meet the Dream Beams: The cuddliest bedtime best friend that glows in the dark 

Not only they’re the cutest, squishiest and chunkiest plushies ever, but they also have a secret surprise! 

They also glow in the dark and are the best bedtime companions. Each Dream Beams have their own personality and each of the characters glows differently, you’ll have to see that for yourself.

Build your dream and express yourself!

It starts with a good foundation!

If your little ones love building things, they are going to adore our Build Me Up playsets! Our blocks enhance kids’ physical and cognitive development. Playful learning allows them to put their brains to work while having loads of fun. 

Gives you the distance and easy reload feature you need to hit your target before they know it. 

Have hours of fun with your friends, provided by these awesome foam guns! 

Experience the shooting excitement and challenge of beating your opponents in a game of elimination. Fast Shots gives you the distance and easy reload feature you need to hit your target before they know it.

Hit your target before they know it!

FAST SHOTS Water Blaster allow you to drench your friends from a distance and are provided with a quick-refill feature for a challenging fight! 

What could be more fun than defeating your opponents? Well, have you tried defeating your opponents with an aqua blaster and leaving them soaked? Our water guns allow you to drench your friends from a distance and are provided with a quick-refill feature for a challenging fight!

Take your favorite girl friend with you on your next adventure!

Create your next adventure with your favorite Gal Pal!

Princesses, fairies, mermaids, ballerinas, and more. Why choose only one when you can be all of them? Our Little Bebops are here to help you imagine a fantasy world everything’s possible. Check out all of their cool accessories!

Embark on your next adventure!

Experience makes the difference!

Build your own city with vehicles, tracks and more. My Little Kids collection comes with great vehicle playsets that work as learning tools to familiarize your little ones with colors and sounds.

2 worlds opposed in an epic clash!

Prepare for action with Warrior Tech! Rogue robots are taking the streets!

We’ve got fierce robots, monster vehicles and unlimited amounts of fun. A variety of these action packed toys come with different features: lights, sound effects, and realistic smoke effects. Guaranteeing hours of intense playtime.

Rooooar! The Dinos are here to help.

Dino Troop is a fantastic world where dinosaurs and humans are working together!

Each dinosaur has unique sounds and special equipment for imaginative adventures. Learn their different strengths. Each dinosaur can use their force to help out.

Embark on your next adventure with Dino Troop!

Fasten your seat belt and let's drive! Vrooooom!….   

Speed through the city with lights and sound. Get the ultimate rush when playing with these vehicles.   

Police and Fire engines are rushing to the scene. Race cars are in a pile up! Call the tow truck to pull them out of trouble.   

There's no problem in your city that can't be solved with the Motor Rush Vehicles.

Unlock the 7 secret treasures with the hidden key! Find the key and unlock the 7 secret treasures!

USE THE SPECIAL KEY TO UNLOCK THE MYSTERY! If you’re a natural-born explorer, this is your chance to solve some super exciting mysteries. And that’s not all: each of them comes with seven secret treasures that you get to collect. Use the key to Unlock’em all!

Set up the tracks and watch your Sky Trux go wild! 

THE SKY IS THE LIMIT 

With Sky Trux, you can turn your room into a real adventure park! Set up the tracks and watch your Sky Trux go wild, turn around, flip over and show off their crazy moves, even in the dark!

Join the magical world of Cutie Friends.

Imagine your own rainbow-filled world where they gallop & fly happily ever after!

Every unicorn, pegasus, and pony have their own individual patterns and uniquely colorful glittery hair that you can style, braid, and play with.

Come and share your favorite moments with Cutie Friends and make them your friends forever!

Is our new line of products that seeks to be more environmentally friendly by promoting the use of recycled products and sustainable materials.

We maintain the same play values of our products, while we are making efforts to reduce the use of polluting materials. By using 100% ecological packaging​, along with creating a new bioplastic composite mixture made of 50% wheat straw and 50% plastic, we hope to reduce our carbon footprint.

Our ultimate goal is to replace plastic​ and build a better tomorrow together! Play Happy Stay Green!